In conversation with David Wilson, former Director of Communications Sony Computer Entertainment Europe.

An informal discussion and Q&A about overcoming the human and digital challenges of successful 21st century consumer and corporate communication. Hosted by Caroline Miller, founder of PXN.

The key to all business communication is simply to get the right messages to the right people at the right time.  Achieving this in the digital era has, if anything, become far more complex and far harder to manage, and aligning the right assets with the right audiences needs new tools and new thinking.

For any company, this is now a business-critical task that crosses multiple departments from IT and the C-suite to PR and marketing, and understanding how to control and disseminate a brand’s most important content is an ever-evolving challenge.

As Public Relations lead at Sony’s gaming arm, David Wilson was a pioneer in using a very personal approach to digital communications that allowed them to build trusted relationships with journalists, influencers and new media platforms, as well as with Sony’s own internal teams and industry partners. 

This is a unique opportunity to hear from and talk to someone who pioneered the use of powerful but agile platforms and processes to ensure that Sony’s flagship products and promotions were always reaching the right audiences with the all information they all needed.

Who should attend? 

Senior business leaders who have responsibility for digital systems and infrastructure, brand management, marketing and communications, and media or stakeholder relations. 

Attendees will have the chance to not only hear a live interview with David, but also to ask him questions directly, and to chat informally afterwards. 

PXN is the Digital Asset Management platform of choice, not only for Sony but also a host of global technology brands including NVIDIA, Amazon, Bethesda, Warner Bros and Sega, and there will be plenty of opportunity to talk to the team about how their service can work for your company.

Where & when? 

The Library in the Soho Hotel, Dean Street, London W1D 3DH Thursday 28th November from 4pm - 6pm

Hosted by Caroline Miller, founder of PXN, attendance is by invitation only and numbers are limited so to reserve your place please email olly@pxn.world.